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Garret Rogers has been snoopy with gmail and google code in past and has done it again. This time he as discovered a new entry in gmail javascript code suggesting that soon google would be adding link to product prices in the advert area by the email

Google has been doing something similar in past, I have briefly touched this point here.

• Linking addresses in the email to google maps.
• Linking UPS numbers to Tracking package link.
• Linking mention of events to add event link to Google Calendar
• Creating a link on google homepage if you are using IE7 to make google as default search engine.
• Linking to google books search from search results.
• Linking to google groups from search results.
• Linking to google scholar from search results.

Google has been linking all its products to make useful for users and advertisers not necessarily in that order.

I guess his new “Get prices” link would link to product price link to Froogle.

Consider a scenario where a company engages heavily in email marketing and sends newsletter mentioning new prices and offers to all the existing customers. Customers open the email and finds this Get Price link and follows it to Froogle to find a better deal on other sites or on ebay.

Customer : very happy.
Company : Fuming…

It would be interesting to see how Google manage this without being evil to either one of the parties.