April 30, 2006
Google restructures Adwords ad serving
The Google AdWords team has announced some changes to the way their broad match and phrase matching systems are working and there’s a chance that it will affect your own AdWords campaign.
The move is designed to help improve the relevancy of the ads that display for users, and tones down the impact of broad matching on some non-commercial phrases. That means that some advertisers will need to take the time to add more exact match phrases to their campaign to ensure that they’re collecting the traffic that they want.
Post on the adwords blog says
“…Starting today, and over the coming weeks, we’ll be implementing an ads quality change designed to show fewer ads on queries for which our users might prefer not to see them and more ads on queries for which ads are useful. The impact of this change will vary from advertiser to advertiser, so we wanted to give you a heads-up and suggest that you keep an eye on your keyword performance over the next few weeks…”
Does it mean google might show more than usual number of ads for some queries and less than ususal numbe of ads on other queries?
