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The Google AdWords team has announced some changes to the way their broad match and phrase matching systems are working and there’s a chance that it will affect your own AdWords campaign.

The move is designed to help improve the relevancy of the ads that display for users, and tones down the impact of broad matching on some non-commercial phrases. That means that some advertisers will need to take the time to add more exact match phrases to their campaign to ensure that they’re collecting the traffic that they want.

Post on the adwords blog says

“…Starting today, and over the coming weeks, we’ll be implementing an ads quality change designed to show fewer ads on queries for which our users might prefer not to see them and more ads on queries for which ads are useful. The impact of this change will vary from advertiser to advertiser, so we wanted to give you a heads-up and suggest that you keep an eye on your keyword performance over the next few weeks…”

Does it mean google might show more than usual number of ads for some queries and less than ususal numbe of ads on other queries?

After lof of stray screen shots of Google Calendar running around and people talking about its launch to death, Google calendar is finally launched late Wednesday.

Google’s calendar allows multiple people to layer information, so that Mom, Dad and the kids can all see their combined events on one page.

You can Share your events with an individual, a group, or the whole world. You can also share just an individual event with family and friends. Overview page says Gmail recongises events from message and gives option to add reminder and add invites to reminder from a gmail message.

It allows import from Microsoft Outlook and other calendar programs and they said they didn’t had designs on microsoft.

It stores data in iCal format so it can easlity be imported into any software that supports this format.

It supports only IE and Firefox at the moment.

Google product manager Carl Sjogreen says the company added calendars to its arsenal of consumer services because Google users “wanted to see a new approach to calendars. Our mission is to organize the world’s information, and one piece of information people care about a lot is what they’re doing every day.”

Google’s calendar is ad-free for now. Google says it will add sync functionality in the coming months.

http://www.google.com/calendar