January 4, 2006

Ads Reach Google’s Front Page

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eWEEK reports, advertisements now appear on the home page of a Google Inc. Internet search engine, thus ending the company’s nearly decade-long tradition of an ad-free front page.
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They are not flashy, “graphical doodads and popping up all over,” as Google promised in late December.

Rather, Google’s Web site in Belarusian, has the more sedate approach of three sponsored links taking up an inch-wide column of the right-hand side of the Web browser.

There are more advertising-related changes to come, Google indicates, including small-size ads with images that are also expected to appear soon. Banner and other kinds of larger-scale ads may soon also appear on the Web sites hosting Google’s video and picture search.

The new look of Google’s front pages may be attributed, in part, to compromises Google is rumored to have made recently in order to keep America Online Inc. from defecting to rival Microsoft Corp.

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