January 17, 2006
Google to Acquire dMarc Broadcasting; Brings Radio Advertising to Google AdWords Advertisers
MOUNTAIN VIEW, Calif., Jan 17, 2006 (BUSINESS WIRE) — Google Inc. (NASDAQ:GOOG) today announced it has agreed to acquire dMarc Broadcasting, Inc., a Newport Beach, Calif.-based digital solutions provider for the radio broadcast industry.
dMarc connects advertisers directly to radio stations through its automated advertising platform. The platform simplifies the sales process, scheduling, delivery and reporting of radio advertising, enabling advertisers to more efficiently purchase and track their campaigns. For broadcasters, dMarc’s technology automatically schedules and places advertising, helping to increase revenue and decrease the costs associated with processing advertisements.
In the future, Google plans to integrate dMarc technology into the Google AdWords platform, creating a new radio ad distribution channel for Google advertisers.
“Google is committed to exploring new ways to extend targeted, measurable advertising to other forms of media,” said Tim Armstrong, vice president of Advertising Sales, Google. “We anticipate that this acquisition will bring new ad dollars and accountability to radio by combining Google’s expansive network of advertisers with dMarc’s talented team and innovative radio advertising technology. We look forward to working together to continue to grow and improve the ecosystem of the radio industry.”
“We are excited to be joining one of the most innovative companies in the world,” said Chad Steelberg, CEO of dMarc Broadcasting, Inc. “We are bringing together complementary visions of simplicity, efficiency, and accountability to the radio advertising process.”
January 4, 2006
Ads Reach Google’s Front Page
eWEEK reports, advertisements now appear on the home page of a Google Inc. Internet search engine, thus ending the company’s nearly decade-long tradition of an ad-free front page.
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They are not flashy, “graphical doodads and popping up all over,” as Google promised in late December.
Rather, Google’s Web site in Belarusian, has the more sedate approach of three sponsored links taking up an inch-wide column of the right-hand side of the Web browser.
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